![]() In a response to shifts in daytime viewing patterns, PBS will reduce the footprint of children’s shows on its primary National Program Service feed in February. ![]() The overhaul of PBS’ weekday schedule, under discussion between PBS and stations for more than a year, recognizes the ways that children are consuming media now - and that far fewer are watching linear TV. “Many have moved to streaming platforms,” said Sara DeWitt, SVP and GM of children’s media and education for PBS. The PBS Kids 24/7 multicast channel, also distributed as a streaming service, is where many kids and their caregivers are turning to catch PBS’ children’s programs. The change also makes room for PBS to build on a strategy that has already helped many stations - adding general-audience programs that appeal to adults who are watching linear TV.īeginning Feb. Aimed at preschool viewers (ages three to five), the goal of the series is to inspire children to explore science, engineering, and math in the world around them. 6, PBS will feed eight hours of children’s programming on the daytime NPS feed, from 6 a.m. CURIOUS GEORGE is an animated series based on the popular books by Margret and H.A. That’s a reduction of five hours from the current schedule, which feeds PBS Kids programs from 6 a.m. PBS requires member stations to air at least seven hours of kids programming each weekday, and that will not change when the new schedule rolls out. In place of children’s shows, the new weekday schedule will include a mix of lifestyle/how-to fare and repeats of prime-time programs, according to Sylvia Bugg, PBS chief programming executive and GM of general audience programming.Īround 40% of stations are already airing general audience programs during weekdays, Bugg said.
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